Zinwi Explores the US Vape Market and Uncovers Flavor Secrets behind America's Bestselling Products!

In order to meet the customization needs for localization and assist clients in deepening their presence in the US market, Zinwi conducted research on the US market and carried out in-depth studies of popular local flavors.

1. Market growth in the US

The US is the largest vape market in the world, and its trends often influence the global market. In recent years, the market has experienced rapid growth due to the popularity of disposable products.

2. Regulatory Environment

Despite federal regulatory restrictions, the market continues to expand. Disposable vape primarily feature fruit flavors, but currently only tobacco-flavored products have received PMTA approval. In addition to federal restrictions, it is expected that local taxation and flavor limits will continue to be introduced. There is also intense debate surrounding the issues of "youth protection and sustainable development," which will continue to impact the regulatory environment in the future.

3. Retail Channels

Online retail is an important channel. Vape stores have diversified their product ranges to compensate for product line losses caused by increased competition from PMTA and non-specialty stores (especially those selling disposable products).

4. Competing Products

Tobacco-free nicotine pouches are gaining popularity, and with the entry of more and more new brands into the US market, both online and offline vape retailers are selling these pouches. These products, as well as heated tobacco products like IQOS, may have a significant impact on the future of the vape industry in the US.

***The research data comes from the top 20 best-selling brands from the following 5 popular websites: directvapor.com/ eightvape.com/ elementvape.com/ myvaporstore.com/ vapordna.com  

Among the 20 best-selling brands

Growthtrend of different types of products

Among the 20 best-selling brands

Percentage of different nicotine types

Among the 20 best-selling brands

Complex Flavor Product Trends

Among the 20 best-selling brands

Primary flavor categories and secondary segmentation

Among the 20 best-selling brands

Flavor elements that appear more frequently

Zinwi US Market Flavor Recommendations

In addition to in-depth research on our best-selling local flavors, we've introduced newly upgraded nicotine salt and long-lasting flavor technology.

ZTouch-B Double Stable Salt

More stable, less flavor attenuation changes. Finer, smoother and purer aftertaste.

ZTouch-J Throat Hit Salt

Low concentration, high transmission rate, stronger throat hit at the same concentration.