Device Growth Drives Explosive Demand for Bottled E-liquids
Consumer demand for e-liquids is diversifying, and bottled e-liquids—with their convenience for customization and personalized flavors—have become a new growth engine for brands. In 2023, the global e-liquid market reached ¥11 billion, with bottled e-liquids accounting for $1.8 billion (16%). By 2030, the market is projected to exceed ¥27.5 billion, with bottled e-liquid demand and market share continuing to rise.
The explosive growth of open-system devices further fuels bottled e-liquid demand. For example, in the UK, registered open-system products surged from 22 in February 2024 to 176 by July—an eightfold increase.
Just as gasoline powers cars, the rise of open-system devices inevitably drives bottled e-liquid demand.
“The Symbiosis between E-liquid and Device”– How Can Flavor Break Free from Device Limitations?
Market Status: The Bottled E-liquid Compatibility Dilemma
With the rise of open-system vapes and bottled e-liquids, the industry is shifting from "device-led" to "oil-device symbiosis." Yet, under diverse product strategies, R&D and user experience often face challenges:
Bottled E - liquids with Disposable E - cigarette Flavors
Converting popular disposable vape flavors into bottled e-liquids to extend their appeal.
Common Issues:
Inconsistent flavor replication
Coil burning at high temperatures
Differences in throat hit
Bottled E-liquids for Best-Selling Open-System Devices
Launching device-specific e-liquids to expand flavor options.
Common Issues:
Device compatibility issues
Leakage or poor wicking
Flavor degradation
Device + Bottled E-liquid Combo Kits
Bundled sales to lower entry barriers and boost brand revenue.
Common Issues:
Burnt coils or subpar flavor
Device mismatch
Taste inconsistency
ZINWI Solution: Holistic Optimization to Eliminate Weak Links
ZINWI understands that the root issue lies in e-liquid-device compatibility. The vaping experience follows the "barrel effect"—determined by its weakest link. Thus, we focus not only on e-liquid R&D but also leverage long-term data and technical foresight to integrate oil-device synergy, allowing each short board to adjust freely for a stable, pure flavor experience.
ZINWI Three Core Compatibility Principles: Safety, Precision, Optimization
Preemptive Safety – Eliminating Risks at the Source
Analyzing chemical interactions between e-liquids and materials, building a migration substance database to avoid harmful byproducts during development.
Precision Formulation – Breaking Barriers Through Chemistry
Dynamically adjusting recipes based on device wattage and coil specs (e.g.high-flow e-liquids for ceramic coils to prevent leaks, heat-resistant ingredients for high-power devices to avoid burning).
Reverse Hardware Optimization – Unlocking Flavor Potential
Collaborating with manufacturers to refine device designs, optimizing atomization structures and materials for maximum flavor performance.
By erasing the boundaries between device and e-liquid, True Taste delivers unparalleled flavor.
From Compatibility to Delivery – Your "One-stop Flavor Butler"
From flavor insights to customized R&D, ZINWI ensures e-liquids perfectly match all devices. From quality testing to smart manufacturing, we maintain strict control at every step for seamless one-stop service.
As the industry embraces“the symbiosis between e-liquid and device”, ZINWI drives innovation through precision compatibility, rigorous quality standards, and global expansion—all in pursuit of the ultimate flavor experience.
Choosing ZINWI isn’t just selecting an e-liquid; it’s choosing a borderless, consistently exceptional promise of quality.