Imperial Brands Shares Strategic Partnership Update; Zinwi’s Innovation Capabilities Gain Further Recognition

Imperial Brands recently shared an update on its long-standing strategic partnership with Zinwi through its official LinkedIn account, recognizing Zinwi as an important partner in the group’s strategic supplier collaboration program, SRM Connect.

The post also reiterated that Zinwi received the Innovation Award at Imperial Brands’ inaugural SRM Connect Awards in 2025, reaffirming the company’s strong capabilities in technological innovation and product development.

SRM Connect is Imperial Brands’ core platform for engaging leading suppliers worldwide, with a focus on deep collaboration and shared value creation. Throughout the partnership, Zinwi has provided professional e-liquid solutions for blu, Imperial Brands’ vaping brand. Supported by consistent product quality and ongoing technical optimization, Zinwi has helped drive product enhancement and effective market execution.

Commenting on the long-term strategic partnership, Jeff Zou, Chairman of Zinwi, said: "Openness, agility and shared ambition can help address complex challenges and deliver high-quality solutions. As the vape category continues to evolve, we look forward to building on this partnership to drive responsible innovation and create long-term value together."

Imperial Brands’ latest post stands as further recognition of the strong and steady collaboration between the two companies. Looking ahead, Zinwi will continue to strengthen its R&D and quality control capabilities while steadily deepening strategic cooperation with global partners. By delivering reliable, compliant and high-quality products and services, Zinwi aims to achieve mutual success and sustainable growth with partners worldwide.