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A new upgrade of the flavor solution in the Middle East

2023.07.26
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Zinwi News

In order to get close to the Middle East market and users in the Middle East, we figured out better customized design for local market needs. We researched the preferences, culture and needs of consumers in the Middle East market.


A new upgrade of the flavor solution in the Middle East - Zinwi


Fruit flavors are the most popular, adding ice is the commonality of best-selling flavors. Sweet flavors ranked second overall in the candy and dessert category. Followed by tobacco flavor, drinks and mint.


A new upgrade of the flavor solution in the Middle East - Zinwi


In order to solve specific problems or pain points faced by the Middle East market, we have a new upgrade to our middle east flavor solution. Zinwi is helping customers better cope with local market needs and challenges.


Middle Eastern Fruity Series


A new upgrade of the flavor solution in the Middle East - Zinwi


Middle East Tobacco Series


A new upgrade of the flavor solution in the Middle East - Zinwi


Highlight 1: localization of flavor

In product flavor development, multi-dimensional consideration of local climate and culture.

We added more local preferences of the Middle East to increase the sense of belonging of consumers in the Middle East

Highlight 2: Long-lasting Flavor

Zinwi is aiming at "localization", and relying on the "long-lasting true taste" technology.

In the degree of flavor reduction, raw materials, stability, taste and durability, achieved technology upgrades.

Ensure Zinwi’s e-liquid can maintain a stable taste for a long time, and excellent performance.


"ZTouch" series nicotine salt brand new upgrade

ZTouch-B Double Stable Salt

More stable, less flavor attenuation changes. Finer, smoother and purer aftertaste

ZTouch-J throat hit salt

Low concentration, high transmission rate, stronger throat hit at the same concentration.


A new upgrade of the flavor solution in the Middle East - Zinwi


Sweetness performance is better, the fragrance is more clear.

Better experience: Cooling, throat hit, smoothness

More stable: Long-lasting flavor

Balance acidity/sweetness: Reduce sour taste stimulation

Reduce miscellaneous: clean aftertaste

Improve taste experience: Enhance palatability

Increase the richness: the fragrance is purer and more intense

Masking: bitterness, astringency, sourness, off-flavors...

Enhancement: Flavor, Mouthfeel, Layers, Variety, Richness


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