Amidst the holiday cheer, the e-cigarette industry is witnessing a surge in festive promotions, showcasing innovative marketing strategies adopted by major brands. Zinwi's research highlights two prominent categories defining the Christmas and New Year campaigns.
The first category revolves around the launch of limited-edition Christmas and New Year e-liquid products for e-cigarettes. These special editions feature a fusion of imaginative flavors and redesigned packaging, capturing both the holiday spirit and the allure of cutting-edge e-cigarette aesthetics. Brands are demonstrating their creativity by crafting unique vaping experiences that resonate with consumers during this festive period.
In the second category, brands are unveiling limited-edition packaging or gift sets tailored for the holiday season. This involves infusing Christmas elements into the external packaging of popular e-liquid flavors, along with the visual appeal of e-cigarette devices. Some brands are taking an extra step by curating special Christmas gift boxes that include various popular e-liquid flavors or utilizing refillable devices to create a distinctly Christmas-themed vaping experience.
Simultaneously, retail channels are embracing the holiday spirit with a plethora of promotional activities during the Christmas and New Year season. Retailers are enticing customers with appealing offers such as buy-one-get-one-free deals, discounted prices, and exclusive bundle promotions. Notably, some vendors are elevating the festive gifting experience by combining e-cigarettes with complementary items like lottery tickets, handbags, and more, presenting them in beautifully curated gift boxes.
As the e-cigarette industry embraces the holiday spirit, Zinwi can anticipate a season filled not only with the pleasure of vaping but also the excitement of exclusive and creatively packaged e-liquid products.
Christmas Specials
Brands' Flavor Element Highlights
*Includes Some Brands; Ranking is Unordered
Zinwi Christmas Recommended Custom Flavors
1.Gingerbread Cookie
2. Fruit Spice Roasted Apple
3. Roasted Apple Vanilla
4. Maple Roasted Sweet Potato
5. Orange Cinnamon
6. Toasted Orange Cheesecake
7. Pine Tree Forest
8. Peppermint Hot Chocolate
9.Creamy Hot Chocolate
10.Ginger Cola