Part 1: Global flavor customization, 2023 Zinwi new flavors summary

In 2023, Zinwi starts a global tour. Taking the opportunity, we will conduct taste preference research in the local area of the exhibition and surrounding countries.

Product differentiation has always been one of the market needs actively addressed by the upstream and downstream of the industry. As a leading company in e-liquid industry, Zinwi is committed to bringing more new flavors to its partners. Strive to help customers. Zinwi is committed to creating explosive flavors, and deploying the globalization of flavors.

"Localized" flavor is the word we hear most during the tour, and dealers in overseas markets hope to have new flavors that with "local characteristics". In response to demand, combined with customer survey results and popular local snack and beverage flavors, 12 new flavor series developed in 2023.

This time we will introduce the 6 flavors in detail:

Chocolate series

Chocolate flavors have a long history and are loved by consumers of all ages around the world. While retaining traditional popular flavors, we explore novel flavors to satisfy consumer groups' pursuit of trendy innovations, and bring an experience of physical and mental relaxation, pleasure and enjoyment.

Ginger series

According to data from well-known research institutions, the popularity of ginger flavor has grown steadily in the past ten years, and ginger flavor has a wide audience in Asia-Pacific, Europe and the United States. Ginger and new elements are compounded to create a layered and innovative flavor, which not only satisfies the curiosity-seeking mentality of young consumers.

Coffee series

The aroma and taste of roasted coffee are mainly derived from sulfide flavor, which can satisfy coffee lovers' pursuit of freshly brewed coffee flavor and provide a highly reductive and rich taste experience. On this basis, we keep up with the trendy coffee culture in the market, integrate more innovative methods, and present a young and diversified series of coffee flavors.

Wine series

Trendy consumption has made coffee and wine gradually become flavoring agents for trendy people to improve their lifestyle. With the continuous awakening of consumers' awareness of new tastes, they have begun to pursue innovative experiences from flavors. We combine classic wine flavors from different countries and regions with new elements, colliding with new, interesting and exciting new flavors.

Water series

With different ice intensity as the main tone, the aftertaste has a light fragrance. This series is specially developed to meet the laws and regulations of some countries and regions, and has certain regional characteristics.

Electrolyte water series

Electrolyte can be called "national beverage" in Malay and other regions. We restore the popular flavors of electrolyte drinks in different regions, light and refreshing, fruity and fresh. The diversified flavors are in line with the complex and diverse consumption concepts of trend-seeking young consumer groups.

To be continued, in the next issue, we will bring another 6 new flavors series.